Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Monthly Funding Report: January 2024 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 402 out of 561 opting for this extension, highlighting its widespread recognition. 

By Tsani Gramatikova 0 Comments 9 min read Continue reading

New Name, Renewed Mission: Modern Aspect Rebrands to Post & Porch

Post & Porch has secured the exact brand match domain, PostandPorch.com, to solidify its online presence.

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Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

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Elevating the Brand: Meow's Strategic Domain Upgrade from Meow.co to Meow.com

Meow, a banking and treasury management platform designed for venture-backed startups, has recently taken a significant step in its branding journey, upgrading from the domain Meow.co to the exact brand match Meow.com.

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Briq's Transition to .com: Accelerating Growth in the Global Construction Sector

In 2023, Briq acquired the exact brand match domain name Briq.com, enhancing the company’s marketing effectiveness across various channels and significantly reducing security risks.

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MidSouth Floors Transforms into Structis: A Rebranding Story of Synergy and Growth

MidSouth Floors, a leading provider of innovative solutions in floor underlayment and insulation in the Southeast US, has joined the MaxTech family and rebranded as Structis.

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Brand Autonomy in the Digital Age: Thriving Beyond Third-Party Platforms

Navigating the challenges of third-party platforms, businesses increasingly recognise the value of brand autonomy in building and maintaining their digital presence.

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Rebranding to Realta Wealth: How CoastalOne is Adapting to New Broader Horizons

CoastalOne, a top-tier wealth management firm, has evolved past its initial focus and rebranded to Realta Wealth.

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Monthly Funding Report: December 2023 Funded Startups and Their Domain Name Choices

The majority of companies (276 out of 505) have opted for exact brand match domain names, which ensures their brand protection and fosters trust among customers and business partners.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

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