LogMeIn began as a remote access tool, helping users control their computers from anywhere. Over time, the company expanded into a broader set of cloud-based solutions supporting remote work, communication, IT support, and collaboration. Products like GoTo Meeting and GoTo Webinar became essential tools for millions, especially during the shift to distributed teams.
As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.
Evolving Beyond Remote Access
GoTo now offers tools for video conferencing, business communication, virtual training, and remote IT support. Its core products include GoTo Meeting, GoTo Webinar, GoTo Connect, and GoTo Resolve, designed with small and mid-sized businesses in mind. The rebrand helped bring clarity to a portfolio shaped by years of growth and acquisition. With the GoTo name already top of mind for users, the transition created a more unified and consistent experience.
A Shift Toward Simplicity
By 2022, GoTo had become more visible than LogMeIn in daily use. Customers were already opening GoTo Meeting, joining GoTo webinars, and using GoTo Connect for business calls. Adopting GoTo as the company name aligned the brand with real-world usage and reduced fragmentation across its services.
Bringing the entire product suite under a single name also helped reduce overlap from legacy offerings. Tools that once felt loosely connected became part of a more integrated platform, especially with the addition of GoTo Resolve.
Why GoTo.com Works
GoTo is direct, familiar, and easy to remember. Operating from the Exact Brand Match (EBM) GoTo.com gave the company a single, accessible home online. Customers no longer needed to navigate separate websites or inconsistent branding. Everything pointed to one clear destination.
A name like GoTo, paired with a matching .com domain, improves visibility and builds trust. It also supports focused marketing, making it easier to grow awareness around a single identity rather than spreading attention across multiple product brands.
Built for Focus and Flexibility
The rebrand came alongside a leadership change and a new ownership chapter under private equity. GoTo was also preparing to spin off LastPass, its password management tool, to allow each business to grow with clearer direction.
Instead of managing multiple disconnected brands, the company now operates under a single name already embedded in its users’ daily workflows. That approach improves recognition, strengthens consistency, and lowers barriers to engagement and growth.
Lessons from the Change
LogMeIn recognised that customers were already familiar with the GoTo name. Embracing that reality helped simplify its presence and improve communication. The GoTo rebrand demonstrates how much can be gained through clarity. A name that fits, an EBM domain that connects, and a structure that removes confusion can all contribute to deeper trust and long-term success, without needing to start from scratch.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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