Melissima is a Turkish company specialising in formulating, designing, and producing cosmetics and personal care products, including perfumes, body sprays, deodorants, air fresheners, and hygiene items. With headquarters in Istanbul and operations spanning in-house R&D, design, and manufacturing, the company delivers tailored solutions under its own label and private label agreements. Its products are distributed in over 60 countries, reinforcing its role as a key player in the global beauty and personal care industry.
To support its growing international presence and brand visibility, Melissima invested in the Exact Brand Match (EBM) domain Melissima.com, upgrading from Melissima.com.tr. Domains ending in .com.tr are managed by the Middle East Technical University Network Information Center (METU NIC) and are typically reserved for businesses with verifiable ties to Turkey. They signal credibility and compliance within the local market, making them suitable for businesses focused primarily on Turkish consumers.
For a company with broad international ambitions, a .com domain offers significant strategic advantages. Owning the EBM Melissima.com enhances brand consistency and global credibility, eliminates geographic limitations in branding and communication, and provides a more universally recognisable and trusted digital presence. It simplifies user access, improves memorability, and protects the brand from dilution in international markets. The move aligns with Melissima’s vision of scaling operations beyond regional borders and solidifying its standing as a globally recognised name in the personal care sector.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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