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Ethos Technologies: Setting New Standards in Brand Consistency with Exact Brand Match (EBM) domain
By Tsani Gramatikova access_time 2 min read

Ethos Technologies, also known as Ethos Life or simply Ethos, is a forward-thinking insurance company dedicated to providing modern, ethical life insurance solutions. The company is revolutionising the life insurance industry with innovative software designed to make getting life insurance fast, affordable, and straightforward. Ethos is committed to ensuring that protecting your family is as accessible as possible.

Founded in 2016, with a focus on a human touch, San Fransisco-based Ethos ensures that every customer receives personalised service. Their life insurance policies are secure and reliable, backed by Legal & General America (LGA), a respected provider in the U.S. since 1836. As part of its commitment to consistency and clarity, Ethos invested in the Exact Brand Match (EBM) domain,, along with (currently used as a primary domain name) and Startups often add descriptive words like “life” or calls to action such as “get,” as seen with Ethos, to their brand names to secure a domain that aligns with their activity when the EBM domain is already taken or unavailable. enhances the company’s digital identity by reflecting its simplicity and elegance through a direct, memorable, and authoritative online presence.

EBM domains are the preferred choice among companies in the insurance sector, as highlighted in our article “Top InsurTech Companies and Their Domain Name Choices”.

In today’s competitive online market, a premium domain name can set your business apart from the competition. Don’t settle for a compromise  – contact us to explore the many benefits of premium domain names and how they can help your business grow.

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