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Top Insurtech Companies and Their Domain Name Choices
By Monica Stankova access_time 17 min read

Overview

Insurtech companies offer innovative solutions to improve the insurance experience for consumers and companies. They use cutting-edge technologies such as AI, data science, and digital platforms to simplify processes, personalize offerings, and make insurance more accessible and affordable. By leveraging technology, insurtech firms are able to modernize the insurance industry and meet the changing needs of consumers and businesses. As a result, insurtech has the potential to revolutionize the way insurance is bought, sold, and used, creating a more efficient and effective system for all involved.

Insurtech: Revolutionizing the Insurance Industry

Insurtech refers to the use of technology to modernize and improve the insurance industry. It has rapidly gained popularity in recent years as insurance companies seek to streamline processes and enhance customer experiences. With the rise of digital technologies and the changing needs of customers, Insurtech is changing the way the insurance industry operates.

  • Efficient processes: Technology-driven automation reduces the time and effort required to complete tasks, enabling insurance companies to handle more clients. 
  • Improved customer experiences: Data analytics provides insights into customer behavior, enabling personalized services. 
  • Increased accessibility: Mobile and online insurance services make it easier for customers to purchase, file claims, and access policies. 
  • Cost savings: Streamlined processes, automation, and reduced intermediaries result in lower costs passed on to customers. 
  • Increased competition: New players bring more innovation and better services to customers.
  • Increased transparency: Technology provides customers with greater visibility into their policies for informed decisions. 
  • Improved data management: Big data and cloud computing improve decision-making and risk management. 
  • Fraud detection: Advanced analytics and machine learning algorithms help detect and prevent insurance fraud. 
  • Personalized pricing: Data-driven understanding of customer needs and risk profile leads to personalized pricing options. 
  • Innovation: Embracing new technologies drives innovation in the industry and the development of new products and services. 
  • Global reach: Digital technologies allow Insurtech companies to offer services globally, opening up new markets.

The global insurtech market was valued at USD 5.45 billion in 2022 and is projected to reach USD 152.43 billion by 2030, growing at a CAGR of 51.7% from 2023 to 2030, according to Grand View Research, Inc.

Global Insurtech Market
Grand View Research

Insurtech is revolutionizing the insurance industry by offering numerous benefits, and it will be exciting to see how it continues to evolve with technology advancements.

Unlocking the Secrets of Successful Insurtech Naming Strategies

Naming plays a crucial role in the insurtech industry, where companies are constantly vying for attention and market share. A name that resonates with customers, accurately reflects the company’s offerings, and is easy to remember can go a long way in building a strong brand and online presence. The naming strategy used by insurtech companies is a crucial aspect of their branding and marketing efforts. By examining the naming and domain choices of successful companies, we can gain insights into the strategies they have used to build a strong brand and online presence in the highly competitive insurtech market.

Namepicks

Alan

Alan is a health insurance platform that aims to transform the industry by prioritizing customer experience and offering high-quality coverage at an affordable price. The company was founded in 2016 by Jean-Charles Samuelian-Werve and Charles Gorintin and is based in Paris, France.

In May 2022, Alan received an investment of €183 million from a Series E funding round led by Teachers’ Venture Growth. This funding round valued the company at approximately €2.7 billion. Alan has been included in our recent report on the use of personal names as brand names. The report highlights the benefits of using a personal name as a brand, such as building trust, creating a more personal connection with customers, and giving the brand a distinct character and authenticity.


Alan believes that the future of healthcare lies at the intersection between sciences and humanities. We have found our inspiration at the crossroads of these two worlds: Alan Turing, mathematician and father of modern computing, and Alan Watts, American philosopher and humanist. This is why we chose Alan. 

Alan’s Team

Alan has leveraged the strength of its 4-Letter domain name, Alan.com. Brands highly covet these domains because they are short, easy to remember, and flexible, making them valuable assets in a company’s digital presence.

Branch

Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. In June 2022, the company raised $147 million in Series C funding and joined the unicorn club at a $1.05B valuation.


Consumers are frustrated by escalating insurance costs resulting from antiquated business models and complex processes. We believe that by reintroducing the power of community through data and technology, we can lower the cost of insurance while restoring it to its original intent: a force for communal good.

Steve Lekas, Co-founder and CEO at Branch

Branch initially operated under the domain OurBranch.com, but later acquired the exact brand match domain Branch.com. While it is common for startups to add words to a domain name when the exact match name is not available, this can sometimes lead to confusion among customers or leaks of traffic and emails. The benefits of moving to an exact brand-matching domain name can be significant and can help a business establish a stronger online presence and reputation.

In our recent article, entrepreneurs shared their insights on the impact of investing in a premium domain name for their business. They reported benefits such as heightened brand recognition, strengthened customer trust, and an easily memorable web address. Investing in a premium domain name can be a wise business strategy, and Branch.com serves as a prime example of the worth these names hold. 

Marshmallow

Marshmallow is revolutionizing the car insurance industry in the UK with its innovative approach to providing coverage. By using a wider range of data points and advanced algorithms, Marshmallow appeals to a diverse customer base and offers rates that are highly competitive.

The company was co-founded by identical twins Oliver and Alexander Kent-Braham and David Goaté, and has already made a name for itself in the market. In 2021, Marshmallow raised $85 million in a Series B funding round, a significant milestone that elevated the company to “unicorn” status.

The Marshmallow team started their business journey on the .co extension, which is the country code for Colombia. Despite the early stages of their company, they demonstrated rapid growth and an unwavering determination to succeed. This was reflected in their decision to upgrade to the exact brand match domain Marshmallow.com at a later stage. This move not only showcased the team’s ambition and confidence in their business but also set the foundation for continued growth and expansion in the future.


We looked at insurance and they all start with A and it’s all kind of the same. We wanted something very different that people would remember.

Oliver Kent-Braham, co-founder of Marshmallow.com

The .com domain extension is generally recognized as the most credible and trustworthy, so owning one can help a company establish credibility and trust with potential clients. Additionally, upgrading to a .com domain can help a company protect its brand and prevent others from using a similar domain name, which is important for avoiding confusion and safeguarding its intellectual property.

Kin

Kin Insurance is a modern and customer-focused insurtech firm providing home insurance solutions. Launched in 2016 by experienced fintech entrepreneurs Sean Harper and Lucas Ward, Kin leverages cutting-edge technology and a direct-to-consumer approach to offer competitive and comprehensive coverage, even in areas prone to natural disasters and the impacts of climate change.

In October 2022, the company raised $145 million in Debt financing led by Avenue Capital Group and Runway Growth Capital, raising a total of $383.2M in funding over nine rounds.

“Kin” is a versatile word with personal and brand significance. As a personal name, Kin is a gender-neutral name of Japanese origin meaning “Golden.” In English, it signifies “members of the family,” aligning with the company’s mission to provide a sense of community and connection within the insurance industry. If you’re interested in the use of personal names as brand names, consider checking out our recent survey for further insights.

In the world of consumer business, a company’s brand identity is a vital aspect, and the name is a significant part of that identity. A well-chosen name can help establish a company’s unique identity and distinguish it from its competitors while also conveying key messages and values to its customers. With its multi-faceted meaning and connotations, Kin is well-suited to serve as a strong and memorable brand name.

You can find the company on their three-letter domain name Kin.com. Three-letters .com domains are precious as they are short and memorable, and global brands like Kin own over 60% of those names.

Lemonade

Lemonade is a game-changing insurance company that leverages AI and behavioral economics to deliver insurance services with social impact. With its user-friendly platform and a focus on digitization, Lemonade offers homeowners and renters insurance coverage that is convenient, fast, and hassle-free. Instead of relying on brokers and paperwork, Lemonade uses bots and machine learning to offer instant coverage, making it easy for you to protect your possessions, home, pets, family, and car all in one place. 

Lemonade’s unique approach to insurance sets it apart from traditional insurance companies. The company uses AI to determine insurance rates and has a commitment to social good, with its Giveback program donating unused premiums to charities of your choice.

Lemonade was founded in 2015 by Daniel Schreiber and Shai Wininger and is headquartered in New York, USA. The company has secured a substantial amount of funding through twelve rounds, totalling $481.5 million. On July 1, 2020, Lemonade became a public company via an initial public offering. 


Our mission is to become an iconic brand for the 21st century and really become the dominant brand in the insurance space. Trying to create these companies that last for centuries 200 billion dollars, that’s the price, that’s what we’re going for… It’s not just about growth. We want to get to that point when we are best in costs in terms of automation and therefore cost structure, best in class in terms of brand and therefore loyalty and customer satisfaction, and best in class at pricing underwriting risk because we built on this digital substrate.

Daniel Schreiber, Co-founder and CEO at Lemonade for Fool.com

In July 2022, Lemonade announced the successful completion of its acquisition of Metromile, a provider of car insurance services.

The company operates on the domain name Lemonade.com, which perfectly encapsulates its global aspirations and vision for the future.

The term “when life gives you lemons, make lemonade” means turning a difficult situation into a positive one. The brand’s name suggests that they are turning the negative aspects of traditional insurance, such as complicated paperwork and bureaucracy, into a positive experience for its customers.

Limit

Limit is a leading provider of innovative technology solutions for the commercial insurance industry. With a focus on digital wholesale brokering, software, sales, and data services, Limit is helping to revolutionize the way that insurance is sold and administered. The company was founded in 2020 under the name Apollo Brokers, but underwent a comprehensive rebrand in 2022 to better reflect its mission and values. With the new name Limit, the company aims to tackle the limitations and challenges faced by the insurance sector, making it easier for businesses and individuals to access quality coverage.


Ultimately, the word Limit stands out to us not just because it represents such a core concept in insurance, but also because the products we sell and services we provide all limit risks and costs of many forms.

Limit team

As part of the rebranding process, Limit also acquired the exact brand match domain name Limit.com, a smart move that positions the company for future success. Premium domain names like Limit.com are highly sought-after by businesses as they are considered powerful tools for building a strong brand identity. These names are easy to say, spell, and remember, which helps to increase organic traffic and improve the overall effectiveness of marketing efforts.

ManyPets

ManyPets is a pet health and insurance provider that aims to enhance the quality of life for pets and their guardians. Initially founded under the name “Bought By Many,” the company quickly established itself as a leader in the pet insurance industry, introducing innovative policies such as coverage for pre-existing conditions and being the first pet insurance provider in the UK to offer online claims. With a focus on expanding their reach and impact, co-founders Steven Mendel and Guy Farley successfully launched ManyPets in Sweden and the US, allowing the company to provide insurance coverage to a wider audience.


And we’ve shown we love pets just as much as you do, although a few of you have pointed out our name doesn’t scream (or howl) pets. So, we’ve changed it to ManyPets.

ManyPets team

The new name embodies the company’s core mission to provide insurance coverage and health services to a multitude of pets and their families, reflecting the broad scope of their offerings and the inclusive spirit of their brand.


Our new name is one of the many steps we are taking to continue our success in Sweden and connect more deeply with our customer base. Everything about our business is based on the needs of pet owners. After leaning into our established UK brand, it feels right to reflect our growth with a more universally recognisable name.  The new name forms part of our wider mission to offer pet insurance for cats and dogs of all ages, breeds and health conditions that actually works and is loved by owners.

Catharina Gehrke, Managing Director, ManyPets Sweden

You can find ManyPets at their exact brand match domain name ManyPets.com. Domains with dictionary words are easy to remember, as they are typically straightforward and descriptive. They can convey credibility and professionalism, as they are often perceived as clearer and more reliable names. This can be especially important for businesses that want to build customer trust and credibility. They also give a strong competitive edge by increasing organic traffic and overall marketing effectiveness.

MenyPets has been included in our recent report on the top pet tech brands. Our article highlights the leading companies in the industry offering innovative solutions for pet owners. Be sure to check out the article for a comprehensive look at the best pet tech brands on the market.

Zego

By recognizing that traditional insurance models often hold businesses back with high costs and cumbersome processes, Zego is committed to breaking down these barriers and empowering businesses to grow and succeed. Whether it’s for a single self-employed driver or an entire fleet of vehicles, Zego’s innovative insurance products offer a solution that saves businesses both time and money. With Zego, businesses can focus on what they do best without the worry of costly insurance premiums holding them back. The company was founded in 2016 by Sten Saar, Harry Franks and Stuart Kelly.


Whether you work in private hire or delivery, or whether you manage a fleet of vehicles, we’re here to help you unleash your potential – and to save you time and money along the way. We are a launchpad, rather than a barrier, to your success. Since Zego started, we’ve been powering opportunities for hundreds of thousands of drivers, riders, and businesses – providing over 40 million policies so far. And we are only just getting started.

Zego team

The company has raised a total of $281.7M in funding over seven rounds, as their latest funding was raised in December 2021.

Zego leverages the power of its CVCV domain name, Zego.com, signalling authority and trust – fully aligned with their positioning.

Highlights

In the fast-paced and competitive world of insurtech, having a good domain name can play a critical role in the success of a business. A domain name is often the first point of contact for potential customers with a company, and it can have a significant impact on their impression of the brand. Therefore, it is crucial for insurtech companies to choose a domain name that is memorable, easy to spell, and accurately reflects the services offered. 

Using a .com domain extension is considered the preferred choice for businesses looking to establish their online presence. This is because .com is widely regarded as the most credible and respected extension and can help companies build trust and credibility with their target audience. 149 out of 117 companies in our list of top insurtech companies chose a .com domain.

Top Insurtech Companies and Their Domain Name Choices

3 companies on the list have chosen the .eu domain extension. .eu is the country code top-level domain (ccTLD) for the European Union.

5 companies have chosen the .io extension, followed closely by the .ai  with 3 users. These extensions are often associated with technology and innovation, which can be beneficial for companies in the tech industry or those looking to position themselves as forward-thinking or cutting-edge. However, these extensions may not be as widely recognized as other domains such as .com, and may not convey the same level of credibility to potential customers. This can make it more difficult for people to find and remember the company’s website, potentially impacting traffic and revenue. Country domain codes offer more freedom of choice but come with certain risks for businesses.

In today’s digital age, having a strong online presence is crucial for the success of any business, especially in the fast-paced and competitive world of insurtech. To establish their brand and attract customers, 118 companies in our list have taken the important step of securing an exact brand match domain name for their online presence.

Securing an exact brand match domain name is a great approach for insurtech companies looking to build trust and credibility, attract customers, and gain a competitive advantage in the industry. It demonstrates a commitment to the brand and makes it easier for customers to find and remember the company, which can lead to increased engagement and conversions.

Top Insurtech Companies and Their Domain Name Choices

Dashes are used in 5 names on the list. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.

Top Insurtech Companies and Their Domain Name Choices

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.


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