Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. The company recently raised $147 million in Series C funding and joined the unicorn club at a $1.05B valuation.
We believe that by reintroducing the power of community through data and technology, we can lower the cost of insurance while restoring it to its original intent: a force for communal good.Steve Lekas, Branch
Branch was founded in 2017 by Steve Lekas and Joseph Emison and started on the domain OurBranch.com. Startups often add words to a domain name when the brand’s exact match name is taken. This can lead to confusion among customers or leaks of information and emails. The previous owner of the domain Branch.com, a financial services company, rebranded to Fruitful late last year.
On top of being a dictionary word, Branch is short, memorable, and simple, so it is no surprise that many other brands have also selected it. Here are a few examples:
- Branch, cross-platform solution for mobile linking and attribution – Branch.io
- Branch, leading personal finance app – Branch.co
- Branch Technologies, Inc – branch.gg
- Branch, instant pay platform – branchapp.com
- Branch, an office furniture startup – branchfurniture.com
The insurance company acquired its exact brand match domain Branch.com, giving it a considerable advantage in the competitive international market.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.