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Bonusly Strengthens Online Presence with Domain Upgrade to
By Tsani Gramatikova access_time 2 min read

Bonusly is an online platform for employee recognition, rewards, and engagement. It encourages frequent and timely recognition by integrating with employees’ communication tools daily, creating a recognition-rich culture, and allowing for easy-to-manage recognition and reward programs. 

We are creative, smart, talented people who strive to make our company and platform a leader in culture and employee experience, that creates meaningful connections at work, and helps our customers achieve success.

Raphael Crawford-Marks, Founder and CEO of Bonusly

The word “bonus “in the brand name reflects the platform’s focus on rewarding and recognising employees, with the playful suffix “-ly” suggesting a continuous and friendly approach to employee engagement.

Bonusly launched on the domain name The .ly extension, originally designated for Libya, has gained popularity worldwide as a creative branding tool, allowing companies to craft memorable domain names by integrating the extension into their brand name (e.g.,, The downside of using country extensions include potential confusion, as users may mistakenly type a traditional “.com” domain, leading to lost traffic first, and furthermore to geopolitical risks, which may include regulatory or stability issues. 

Following a series of successful funding rounds, Bonusly has invested in its Exact Brand Match (EBM) domain,, maximising its marketing efforts across channels and avoiding security risks and lost traffic.

A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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