In the fast-paced world of business, staying relevant and memorable is key to success. One way to achieve this is through a clever and strategic rebranding effort. Case in point: Ceridian’s recent decision to rebrand itself as “Dayforce.” This bold move not only reflects the company’s evolving focus but also highlights the power of naming […]

The newly formed company secured its exact brand match domain name Cavendish.com, a critical step in bolstering their online presence, capitalising on the benefits of a singular and unique identity in this rebranding process. This move positions Cavendish for success in a changing financial landscape, marked by increasing consolidation within the industry.

When it comes to making headlines, Elon Musk never disappoints. Recently, he stirred up the tech and business worlds by redirecting his rare single-letter domain, X.com, to Twitter, a move as audacious as it is fascinating. In a tweet on July 23, 2023, Musk posted: X.com isn’t just any domain; it carries a rich history […]

Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”

Bed Bath & Beyond will live, online, all thanks to the fame of its household brand. In the same way that Linens ‘n Things, Circuit City, RadioShack or Toys R Us live on in name only.

Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM

Yachts and premium domains are two distinct types of high-end assets that are often viewed as symbols of success, prestige, and exclusivity. While yachts are physical assets that provide a source of entertainment and luxury, premium domains are digital assets that serve as a memorable and easily recognizable web address for businesses. Both assets require significant investment to acquire, and can provide a range of benefits, from establishing credibility and authority to offering a potential source of ROI.

A strong domain strategy can help you protect your brand in different markets and prevent others from using similar names.

A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.

A domain name is often the first point of contact that a potential customer has with a business, and a well-chosen domain name can help to create a positive first impression.