Arnaud PETIT
Arnaud PETIT

Knix Wear goes from niche to mainstream with Knix.com upgrade

Joanna Griffiths launched Knix Wear in 2013 as she became aware of a need in the market for underwear that could handle “little leaks.”  The domain name the business officially launched in – KnixWear.com – was registered on the 21st August 2012, giving an idea of how long it took to conceptualize the idea. It […]

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TreatADog takes leadership position in the booming pet industry with Paw.com rebrand

TreatADog was founded by David Grimes, a college graduate at the time, who had an idea to launch dog treats monthly box subscription. As a long term dog lover and owner, David saw an opportunity in the growing pet market and threw himself into it. TreatADog seemed like a good name for the brand, so […]

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Fairway manifests confidence for its 25th anniversary with investments in Home.com and Fairway.com

Fairway was founded in April 1996 by Steve Jacobson, a mortgage veteran with more than 30 years of experience, who previously held executive positions at Waterfield Financial Corporation. Fairway Independent Mortgage Corporation, as the full name of the business is, initially operated on FairwayIndependentMC.com, as well as the slightly shorter and easy to remember FairwayMC.com. […]

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Settle doesn’t settle with a .co - the brand upgrades to Settle.com matching its growth

Settle is an all-in-one payments solution tailored to the needs of growing e-commerce brands. Settle makes it easier for founders and small business owners to pay bills, manage invoices, and apply for flexible financing solutions, allowing them to have more time to focus on actually building their businesses. Founded in 2019 by Aleksander Koenig, Settle’s […]

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Distributed raises funds, reveals global ambitions with Distributed.com investment

Distributed is a UK-based software development company that provides an on-demand Elastic Team, matching enterprise clients and independent tech talent. The company was launched in 2017 in London by Callum Adamson. Its legal name is in fact DSTBTD Ltd (yep, not an easy one to pronounce!). The vision for Distributed is “reinventing work and challenging […]

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Meta Financial Group rebrands to Pathward after selling Meta trademarks to Facebook for $60M

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., and TheFacebook, Inc, spent $60 Million in December 2021 to purchase the trademark assets of Meta Financial Group. Meta Financial Group will be changing its name to Pathward later this year. They have secured Pathward.com. The Pathward name represents the company’s commitment […]

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HotForex evolves into global multi-asset broker with HFM.com rebrand

HotForex is a Cyprus-based brokerage group. The company launched in 2010 focusing on Foreign Exchange Trading. Through the years the business developed and evolved to a global multi-asset broker whose products and services go beyond just forex trading. This is a major milestone for the company which marks its transformation into a one stop broker […]

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Endur Apparel Rebrands to Outway

The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name. Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com The company said that the decision to rebrand was a result […]

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Bread Financial represents a more focused, unified company, invests in Bread.com

Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions. The company operated on BreadFinancial.com  and BreadPayments.com for quite some time. In 2020 Bread Financial was acquired by Alliance Data. After the acquisition of Bread Finance, Alliance Data adopted its new brand’s name and so changed the name […]

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Laiye Raises $160M, Acquires Chatbot Startup Mindsay and Bets on the West for Growth

Beijing-based Laiye provides a platform for automating office tasks of all sorts of complexity. Following the present acquisition, it will assemble in a product and engineering force in Paris, on top of Mindsay’s 30-people team already located there, as top developer talent in China turns out to be just as expensive as in Western countries. […]

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