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Huobi Rebrands to HTX to Realise Its Global Expansion Goals
By Monica Stankova access_time 2 min read

Established in 2013, Huobi has been a significant player in the blockchain industry, evolving from a cryptocurrency exchange into a comprehensive blockchain ecosystem. Over the years, the company has extended its services to include digital asset trading, financial derivatives, wallets, research, investment, incubation, and others. Huobi serves millions of users worldwide, establishing a solid business presence in over 160 countries and regions across five continents.

In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets. 

H” stands for Huobi, “T” represents TRON with a commitment to being all in TRON, and “X” stands for the exchange. Looking at HTX through the combination of HT and X, HT represents the native token of the platform while X symbolizes the exchange. Hence, HTX is an exchange with its native token of HT. On the other hand, X is the Roman numeral for 10, which pays tributes to HTX’s 10th anniversary. It is a new era for the platform with synergy between HTX, TRON, and Poloniex. There is also a brand new slogan – “HTX, Just Trade It”.

Justin Sun, HTX

The acquisition of a rare premium three-letter .com domain name significantly strengthens HTX’s competitive advantage. Such a premium domain not only increases brand credibility, but is also key to improving online visibility and discoverability. This is a strategic asset enabling HTX to establish a robust online presence, facilitating easy customer engagement across multiple digital platforms.

Three-letter domains are known for their brevity and flexibility, serving as a short acronym for a variety of extended business names. With only 17,576 possible three-letter combinations, securing such a domain is reflective of HTX’s commitment to its long-term vision and an investment in the brand’s future. This acquisition symbolises prestige and is a great step towards ensuring a sustainable and lasting brand legacy in the global blockchain ecosystem.

Huobi Rebrands to HTX

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