SB RSSIn September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets.
In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.”
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
Founded in 1996, CSS Corp is a global customer experience and technology consulting services provider. CSS Corp underwent a strategic rebrand, changing its name to Movate to keep pace with the company’s business transformation and growth.
Hospitable.com started in 2016, as a tool to help a host in Brussels – one of the founders, Pierre-Camille Hamana, rent out 1 spare bedroom. The company was originally called SmartBnB and operated on the domain name smartbnb.io, the country extension for British Indian Ocean Territory. Over the next few years the brand has grown […]
Vistaprint is rebranding as just “Vista” and will be launching a brand new service powered by Crello known as VistaCreate.
On 14th October 2021, RDM Capital Funding announced it is formally rebranding as FinTap.
As part of its shift to focus on semiconductor manufacturing, Cree rebranded itself as Wolfspeed. You can now find them on Wolfspeed.com.
In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.
In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.
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