Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs

Rebranding is a complex process that demands careful planning and execution. While a successful rebrand can help entrepreneurs attract new customers, build brand loyalty, and increase sales, some common mistakes can have the opposite effect.

CSS Corp Rebrands to Movate to Signal Internal Transformation and Good Work Done to the World

Founded in 1996, CSS Corp is a global customer experience and technology consulting services provider. CSS Corp underwent a strategic rebrand, changing its name to Movate to keep pace with the company’s business transformation and growth. Matches Global Ambitions With a Rebrand to started in 2016, as a tool to help a host in Brussels – one of the founders, Pierre-Camille Hamana, rent out 1 spare bedroom. The company was originally called SmartBnB and operated on the domain name, the country extension for British Indian Ocean Territory. Over the next few years the brand has grown […]

Vistaprint rebrands to Vista

Vistaprint is rebranding as just “Vista” and will be launching a brand new service powered by Crello known as VistaCreate.

RDM Capital Funding rebrands to FinTap

On 14th October 2021, RDM Capital Funding announced it is formally rebranding as FinTap. 

Cree rebrands to Wolfspeed

As part of its shift to focus on semiconductor manufacturing, Cree rebranded itself as Wolfspeed. You can now find them on

2010 - 2020 a Decade in Domains part 2 - Brands rebranded

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Mondo rebrands to Monzo

Mondo announced it’s saying goodbye to the name “Mondo” in June 2016.

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