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Vistaprint rebrands to Vista
By Kristina Mišić access_time 2 min read

Vistaprint, an online print giant with over $2.5 billion in annual sales, is acquiring online graphic design editor Crello and its parent company, stock photo repository Despositphotos — for a total price of $85 million. Depositphotos is a thriving platform for the creative community with more than 100,000 content contributors. Along with the acquisitions, Vistaprint is rebranding as just “Vista” and will be launching a brand new service powered by Crello known as VistaCreate.

During the last two years, the Dutch firm has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value. In October 2020, Vista acquired freelance design marketplace 99designs to provide small businesses access to world-class designers to craft their perfect logo, website, packaging and more. In August 2021, Vista announced a partnership with the leading cloud-based web development platform Wix to enable tighter integrations between its services and Wix’s website building services. Obviously, the company has taken another integral step toward providing a compelling, full-spectrum design offering. 

For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them.

Robert Keane, founder and chief executive of Vista | Business Wire

Considering the previous name that was limiting for the business, Vista now has an opportunity to provide small business customers with a vast library of professionally designed, user-friendly templates that enable them to create first-rate social media and digital marketing assets.

In November 2007, the Vista team has acquired the EBM (Exact Brand Match) domain from Innuity, Software as a Service company that was known as Vista until 2005. Vista also got the trademark for VISTA. The platform already has millions of registered users across more than 150 countries who create well over a million projects each month.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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