Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

Richard Liu, Co-Founder at Yought, talks for our “Names With Stories” series of interviews talks about his brand, its name, and why domain names are so important for the business.

There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]

In this interview, Harry shared the story behind his brand, his naming strategy, and why he opted for the domain Fullcast.co.

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.

In this interview with Christelle, we’ll talk about Codi, how she came up with the name, and how COVID-19 has changed the way we work forever.

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.