Kristina Misic
Kristina Misic

Names with stories: The story behind Plazida.com

We had the pleasure to talk with Irene Gil, the Founder of Plázida, about her brand and the role of a domain name in branding today. Why Plázida? Plázida is a brand feeling: quiet, calm, serene, conveying a sense of peace, “placid”. A name that calms you when you pronounce it and reminds you that you […]

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Kolonial.no rebrands as Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

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March 2021 recap: Which brands and domains made headlines

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

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Names with stories: The story behind SaveToFuture.com

In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.

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Linktr.ee upgrade to Linktree.com

LinkTree was created in 2016 when brothers Alex and Anthony Zaccaria teamed up with their friend, Nick Humphreys, and the site was created in six hours. They had no clue that LinkTree would grow into a platform with a much bigger vision.

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Entercom rebrands as Audacy

After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy.

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The trends and best practices around naming a brand: Interview with Mark Gunnion

A great name is the beginning of a great brand. Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion, name consultant and freelance namer, the trends and best practices around naming a company. If you could get entrepreneurs to understand one thing […]

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FonoaTech.com upgrade to Fonoa.com

Fonoa Technologies, a software company that automates taxes, upgraded its domain from FonoaTech.com to the EBM Fonoa.com in March 2021.

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Reckitt Benckiser rebrands itself as simply Reckitt

The Reckitt Benckiser name was formed in March 1999 from the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V. In 2014, Reckitt Benckiser announced it was dropping its full name in favor of the RB brand. According to Rakesh Kapoor, the old name was “a bit of a mouthful” and the name change would make […]

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