With its plans to evolve to cater to an ever-increasing demand for predictive digital insights in Asia, the company decided to rebrand as Radarr in August 2021.

At the very beginning, the company decided to use a not-so-great solution for its brand – the domain name JustMote.me. Luckily, Mote announced the acquisition of the EBM domain Mote.com in July 2021.

Piercing Pagoda, the jewelry chain with kiosks in hundreds of mall hallways across the U.S., has gotten a name change and rebranding in August 2021.

Our team collected the most interesting branding, naming, startup and domain name news in this blog, so sit back and enjoy another retrospective of the month behind us.

Eric Borgos, a domain investor and the owner of Impulsecorp, talks about building businesses on great names, the role of a domain name in branding a business today and what could happen if you become big and don’t have the .com for your name.

David Neimer from Visualneed talks about the origin of the brand name, why they picked Visualneed.com as a domain name, and their future plans.

Miguel Ribeiro, Founder & CEO of sheerME, talks about his brand, what are the characteristics of an effective brand name, and why entrepreneurs should value their brand.

Voices has changed its name twice since its inception, moving from Voices.com to the simpler Voices. We talk with David Ciccarelli, the CEO and Founder of Voices, about the reasons for a name change, why the previous name was limiting for the business, and what’s on the horizon for Voices.

The company started with the domain name SushiSwap.fi. In February 2021, a venture capital company Future Fund announced that it acquired the Sushi.com domain name on behalf of SushiSwap.

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.