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inMotionNow rebrands to Lytho
By Kristina Mišić access_time 2 min read

Following the merger between inMotionNow and the Netherlands-based Lytho BV announced in April 2021, a leading provider of workflow management solutions for marketing and creative teams announced it is rebranding to Lytho.

As of October 18, 2021, the rebranding extends to the company’s web domain, marketing materials, logo, colors, and product names. Lytho operates on the EBM (Exact Brand Match) domain name The creative workflow product, previously known as inMotion ignite, will now be called Lytho Workflow. Similarly, the original Lytho product is being renamed as Lytho DAM. Newer products and features on the product roadmap will follow a similar naming convention. Lytho’s new logo incorporates several key elements to make it distinctive.

inMotionNow is a name that has sentimental value for many of us, so while it was a difficult decision, we concluded it no longer reflected who we are becoming as a company. Lytho better signifies who we are and what we are building – a broader, more sophisticated and advanced software solution that is purpose-built for teams that value creative and want to make the most of the entire content lifecycle.

Douglas Thede, CEO of inMotionNow | Lytho

The Lytho name is drawn from lithography (from Ancient Greek λίθος, lithos ‘stone’, and γράφειν, graphein ‘to write’), an 18th-century printing process using stone, oil-based ink, and water. At that time, lithography was groundbreaking as it provided a technique for replicating text and art.

The company, based in The Hague, Netherlands, has strong market penetration in the U.S. and has operated for more than 20 years. Lytho has raised a total of $4.9M in funding over 4 rounds. Their latest funding was raised on Jun 27, 2018, from a Private Equity round.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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