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JAM Industries rebrands to Exertis
By Kristina Mišić access_time 2 min read

On October 13, 2021, JAM Industries, one of the largest and fastest-growing technology distribution and specialist service providers, announced its rebranding to Exertis. Following the recent launch of Exertis North America, that’s helping them manage the operations of its recent acquisitions Jam Industries and Stampede; this move seems like a logical step towards the growth and development of its Exertis-branded business in North America. 

The rebranding of Jam Industries to Exertis/Jam is a natural next step as we continue our focus on our people, our vendors and our customers. We have a great team in place and the journey has just begun.

Tim Griffin, Managing Director of DCC Technology | Business Wire

Founded in 1972, Jam Industries began operating in Montreal under the trade name of Erikson Music as an importer/distributor of musical instruments and accessories, with less than ten employees and sales of less than $1 million.

The company entered the North American market in 2018 with its purchase of Buffalo-based Stampede, a nationwide pro AV distributor. The same year, it acquired Montreal-based Jam Industries, one of the most extensive pro audio, MI, and CE distributors in Canada and the U.S. With almost 50 years of experience, their sales now exceed $450 million annually. Exertis |JAM very much remains an employee and a customer-centric company comprised of 18 thriving divisions spanning pro audio/lighting, consumer electronics, and musical instruments that have grown, through acquisition and diversification, into market leaders.

The company will continue its journey under the leadership of Stuart Frenkel, who moves up from Executive Vice President and CFO to President & CEO as long-time JAM President & CEO Martin Szpiro assumes his new role as President & CEO of Exertis North America.

Our name is changing to align globally with our sister Exertis companies, but our core culture remains the same one that has made us the leader we are today.

Stuart Frenkel, President & CEO of Exertis | PR Newswire

The company owns both; and domain names. Considering Exertis is the UK’s #1 technology distributor and specialist service provider, it is good to see that they also secured the domain. is the country-specific domain extension for the UK – ‘. Co’ stands for ‘commercial.’

In 2018, it was named one of Canada’s Best Managed Companies by Deloitte. Music Trades magazine lists Exertis|JAM as #6 in its annual list of the Top 100 North American Music Products Suppliers.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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