folder Filed in Rebrands
Cree rebrands to Wolfspeed
By Kristina Mišić access_time 2 min read

As part of its shift to focus on semiconductor manufacturing, Cree rebranded itself Wolfspeed. Wolfspeed has served as the brand for the company’s Silicon carbide materials and semiconductor devices business unit for the past six years. Built on a 30-year heritage of domain expertise, the name Wolfspeed conveys both the noble traits of the wolf – leadership, intelligence, and endurance – and speed, characterized by the pace at which the company innovates and operates, both unmatched in the industry.

The change comes as Wolfspeed has reoriented its business to the growing market for electric cars. The company once focused on making LED chips for lighting but sold that business last year for $300 million to Smart Global Holdings Inc SGH.O. The technology company begins trading on the New York Stock Exchange under the ticker symbol “WOLF.” Wolfspeed will engage in a marketing campaign around its new name.

Today officially marks a transformative milestone for Wolfspeed as we are now a pure-play global semiconductor powerhouse.

Gregg Lowe, CEO at Wolfspeed | MarketWatch

Before switching to Wolfspeed, the company used the domain name Wolfspeed, which obviously understands the importance of owning an exact match domain, has invested in another one. You can now find them on

Geographically, it derives a majority of revenue from Europe and also has a presence in the United States; China; Japan; South Korea, and other countries. The electric vehicle market is expected to take off over the next decade, and Lowe said that many of Wolfspeed’s customers will be ramping up their production right as the Utica factory goes online in 2022. 

Wolfspeed also announced a new partnership with General Motors. GM is moving its electric platforms to silicon carbide and choosing Wolfspeed as the supplier.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

brand name branding business cree domain name domain names naming rebranding rebrands wolfspeed