As a lot of traffic was lost on users typing in Zoom.com, a domain they did not own, so the company decided to acquire Zoom.com in December 2018.
Zhenya Beck and Eric Beckwitt, Co-Founders of Freightera, shared the story behind their brand and their best on branding and naming.
Ribbon is a handy and intuitive online platform, which offers an all-in-one service to yoga studios and other creators. They can use Ribbon to host live events, on-demand courses, manage their memberships, build their customer base and much more. They were founded in 2020, and upgraded their domain RibbonExperiences.com to an EBM (Exact Brand Match) […]
The company has been using the Rapchat․me domain, before having acquired Rapchat.com.
Only a few months ago, in March 2021, this company had raised $59 million. Front has recently invested in the EBM (exact brand match) domain name Front.com, upgrading from FrontApp.com.
We have collected the most interesting news related to branding, naming, domain names and startup fundings, so sit back and enjoy another retrospective of the month behind us.
UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.
Joshua Wöhle, the CEO of Mindstone, talks about his brand, why they picked Mindstone as a brand name, and their vision to create a platform that provides anyone, anywhere in the world with the tools, confidence and motivation to take ownership of their own learning.
Thejo Kote, Founder & CEO of Airbase, talks about his brand, what are the characteristics of an effective brand name, and why you should treat your domain name as an intangible asset. When did you start thinking about your brand name and how did you settle on Airbase? When it comes to naming companies, my […]
Citlali Chevaili, Founder & CEO of Seabenefit™, talks about the origin of the brand name, the trademark process, and the importance of knowing your audience.