Kristina Misic
Kristina Misic

Interview with Gianluca Ruggiero: How brands can survive (and thrive) in the luxury market

Gianluca Ruggiero, Founder & CEO of MASSIVE, shared his thoughts on why strong relationships are key to luxury brand building. Bottega Veneta recently left social media. Even though not officially announced, some possible reasons may be focusing on building a direct connection with their customers, looking for more exclusive experience and issues with privacy of […]

Kristina Misic 0 Comments 10 min read Continue reading

Analyzing the subsidiary companies of Alphabet Inc.

We’ve decided to take a look at the brand identity of some of the companies that are part of Alphabet. What are their domains? How dedicated are they to creating a brand identity?

Kristina Misic 0 Comments 9 min read Continue reading

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

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How businesses transformed after upgrading their domains - Part 1

A series of stories highlighting how businesses transformed after upgrading their domains.

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Names with stories: The story behind HipsterInvestments.com

Ali Boone, the founder of Hipster Investments, talks about the origin of the company name, her choice of the domain, and how the pandemic affected her business.

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Names with stories: The story behind Vivaldi.com

In this interview for MarkUpgrade, we had a chance to ask Jon why he quit Opera and founded Vivaldi, what is the value and importance of owning a premium exact match domain such asVivaldi.com and what has been the effect of having it for his brand.

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Names with stories: The story behind Great.com

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

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8 entrepreneurs share their brand strategy for 2021

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

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10 entrepreneurs share their thoughts on how to build a strong brand online

We asked for some opinions from the fashion and entrepreneurial world what are their thoughts about Bottega Veneta’s move and what would be their advice on moving towards creating a stronger brand and building a direct connection with customers.

Kristina Misic 0 Comments 14 min read Continue reading

Names with stories: The story behind TimeReaction.com

Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

Kristina Misic 0 Comments 5 min read Continue reading

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