Vidaris was acquired by SOCOTEC on Sep 3, 2019 for an undisclosed amount. In July 2021, came the announcement that Vidaris is rebranding to SOCOTEC.

Plentywaka, one of Africa’s fastest-growing startup companies, decided to change its company’s name to Treepz to reflect its expansion plans to other African countries.

In June 2021, ProfitBoss has rebranded as Owner.com after acquiring the domain name Owner.com from Digimedia.

Hello and welcome to our August 2021 recap, a blog post that gives you an overview of the most relevant branding, naming, and domain name news.

Emmeline Hess, Communications Manager at CrowdFarming, tells the story about the journey CrowdFarming has taken to become a recognizable brand, their choice of the domain name, and why it is essential to be original and authentic.

Gamasutra, the organization that has brought the latest in video game industry news, opinion, and developer insight, has rebranded to Game Developer on August 26, 2021.

Daniela Maestres, the director of Run & Hop, a branding agency that builds powerful, bold, genuine brand identities, talks about her agency, the history behind its name and the latest trends in branding.

Kaushal Shah, Founder & CEO of envoPAP, talks about his brand, the process of selecting their brand name and raising the standard of sustainable packaging solutions.

We had the pleasure to talk with Ryan Maltbie, Founder & CEO at BBQGrills.com, about his brand, the role of a domain name in branding today and why is family support important to business success.

In August 2021, the company announced that it dropped the letter “H” from its name on its Twitter account. Along with this change, the platform logically decided to acquire a matching domain name as well.