On September 10th, Nigerian mobility startup Plentywaka announced that it’s taking on the new corporate moniker. One of Africa’s fastest-growing startup companies, which recently raised $1.2m seed funding and acquired Ghaninian mobility startup Stabus, decided to change its company’s name to Treepz to reflect its expansion plans to other African countries.
The name change which is effective as of now presents an opportunity to align the company name with its Pan-African expansion plan. It also better represents the vision of the company which is to build the largest shared mobility platform across Africa.
This name change is a result of in-depth discussions with our stakeholders, partners and staff. After we discovered that the term “WAKA” could mean different things across Africa, which may be completely different from travel or movement, we decided to change the name from ‘Plentywaka’ to ‘Treepz’, which is pronounced as ‘Trips’.
As part of the name change, Treepz has released a new company logo with the inscription of “Treepz” but retained its existing mission statement and “black & yellow” brand colors. Onyeka Akumah, the CEO of Treepz, explained that the company’s core service offerings would remain the same but with new names: Daily Treepz, Travel Treepz, and Corporate Treepz. According to him, the startup had been looking for a globally acceptable name for the last six months in creating the right kind of positive emotions around bus trips on the African continent.
The startup seems to have taken into account everything needed to build a brand consistently. They also secured a strong online presence by acquiring the EBM (Exact Brand Match) domain name Treepz.com.
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.