In September 2021, Nashville-based behavioral health and opioid use data firm axialHealthcare rebranded to Wayspring. After securing a $75 million investment, axialHealthcare decided it is time for changing its name and visual identity. The name-change marks a shift for the company, which will focus its efforts on using data analytics to identify individuals at-risk of substance use disorder to deploy management solutions like peer support, behavioral health services and primary care to reduce hospitalizations and emergency department visits.
The new company name and visual identity reflect Wayspring’s commitment to meeting members where they are and providing stigma-free medical, behavioral, and social support. A patient-focused brand, Wayspring represents the many different approaches to recovery. The company will continue to operate its market leading prescriber risk mitigation services under the axialHealthcare brand underneath the Wayspring umbrella.
Prior to announcing the big news about the rebrand, Wayspring has secured the EBM (Exact Brand Match) domain name Wayspring.com. Thanks to this decision, we are sure the company has all tools that will help them cultivate brand consistency that pays off for years to come.
The company has raised a total of $116.3M in funding over 6 rounds, according to Crunchbase. It has a post-money valuation in the range of $100M to $500M as of February 28, 2020, according to PrivCo.
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.