folder Filed in Rebrands
mCube rebrands to Movella
By Kristina Mišić access_time 1 min read

mCube, the provider of the world’s smallest microelectromechanical systems (MEMS) motion sensors, was founded by Charles Yang and Kleiner Perkins Caufield & Byers in 2009. The company is headquartered in San Jose, California, with locations in Hsinchu, Taipei, Shanghai, and Shenzhen. On September 27, 2021, mCube has announced it is rebranding as Movella™ – a global provider of innovative solutions in sensing, capturing, and analyzing movement data.

The company’s new name comes after it acquired athlete management system Kinduct in September 2020 and bought 3D motion capture company Xsens in 2017. The new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct.

With our history and our new mission in mind, we are now working on uniting all our expertise together to unleash the true power of movement. As one, we are much stronger than the previous separate companies which accelerates our innovation and growth momentum.

 Ben Lee, CEO of Movella | PRWeb

The company operates on the EBM (Exact Brand Match) domain name Movella aims to position itself as a leader in sensing, capturing, and analyzing movement data across the sports, entertainment, and health industries.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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