folder Filed in Rebrands
LSI rebrands to Arxada
By Kristina Mišić access_time 2 min read

To reflect its position as a new, independent business, Lonza Specialty Ingredients (LSI), a global specialty chemicals business, officially announced that it has rebranded as Arxada, effective from 21 October 2021. The new name follows the company’s launch as an independent business in July 2021, after the completion of the sale of Lonza Specialty Ingredients from Lonza Group.

Arxada’s MCS business is a world leader addressing six target markets: hygiene, home and personal care, paints and coatings, crop protection, material protection and wood protection. 

Commenting on the new company name, Marc Doyle, Chief Executive Officer of Arxada, said:

This new identity signals our intent to transform the Company as we build on our longstanding heritage of innovation and pioneering technology to enhance our presence within the microbial control and specialty chemicals markets. Our new corporate identity demonstrates our commitment to enable our customers and their products to be more efficient, more effective, more responsible and more sustainable.

Marc Doyle, Chief Executive Officer of Arxada | BPD & Merch Magazine

Arxada claimed the name derives from arx and arcis, the Latin words for citadel and fortress. The company invested in its EBM (Exact Brand Match) domain name which means Arxada tends to have both, the best kind of traffic for their website and more trust for the brand.

Newly-formed ingredients provider has a global footprint spanning 32 countries across five continents. Its world-leading team of around 2,900 employees, it serves over 5,000 customers across a wide range of industries.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

arxada branding business business name domain domain name naming rebranding startup