Since it has been legally challenged by an undisclosed company with a similar name, Mondo announced it rebrands from “Mondo” to “Monzo” in June 2016. One of Europe’s hottest neobank startups agreed with the company in the dispute that a change of name would end the legal challenge and called on Mondo customers to suggest names beginning with “M.” In 48 hours, the company received 12,560 suggestions for its new name.
We’re moving everything over to the new name, so you can now find us at monzo.com, @monzo on Twitter and @monzobank on Facebook. Come and say hi!
Clearly we went into this looking to see a significant uplift in downloads and people creating Monzo accounts. It was pretty insane actually. We saw in June by far our biggest month of sign-ups ever…. And we are still seeing those impacts today.
Tristan Thomas, Head of marketing and community at Monzo | MarketingWeek
The digital bank’s marketing boss Tristan Thomas says its community and organic word-of-mouth remain key. We’re not surprised, word-of-mouth marketing works with a strong and memorable domain name.
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.