SB RSSThis article takes an in-depth look at the inspiring success stories of entrepreneurs who have made substantial investments in premium domain names. These visionary business leaders recognized the immense value of owning a highly memorable and easily recognizable domain name, understanding that it could significantly impact their brand’s growth and online presence.
In today’s digital age, a business’s online identity is paramount to its success. With over 1.13 billion websites on the internet and counting, it is increasingly challenging for startups to secure their perfect spot on the web. Many first-time entrepreneurs lack the knowledge and experience to understand the importance of domain names as brand assets. Combined with a potential lack of budget and uncertainty about the business’s survival, startups often launch with a compromise domain name that does not accurately reflect their brand vision.
Better domain name results in a stronger brand, better customer recognition and retention, direct traffic, more cost effective advertising, wider possibilities for expansion and growth, more trust from business partners and investors…just to name a few. But how do you go about getting a premium domain? Here we shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.
Yachts and premium domains are two distinct types of high-end assets that are often viewed as symbols of success, prestige, and exclusivity. While yachts are physical assets that provide a source of entertainment and luxury, premium domains are digital assets that serve as a memorable and easily recognizable web address for businesses. Both assets require significant investment to acquire, and can provide a range of benefits, from establishing credibility and authority to offering a potential source of ROI.
Jordan Fried is a serial entrepreneur and the CEO of NFT.com. He grew up in Buffalo, New York and was passionate about business from a young age. He dropped out of college and moved to Budapest, Hungary, where he started his first software company, Buffered VPN. Jordan has since started several other businesses, including Hedera Hashgraph, Immutable Holdings, NFT.com, PuertoRico.com, and more.
When it comes to building an online presence for your business, having a strong domain name is essential. A domain name is the address that customers use to find your website, and it plays a significant role in improving your online presence, credibility, and ultimately, your bottom line.
Have you come up with your unique domain name? What’s next? You may be buying a domain name that is available to register, or a premium domain – in both cases you will need a registrar. The registrar is the company that manages the reservation of addresses on the internet.
Ribbon upgraded its domain name from RibbonExperiences.com to the EBM (Exact Brand Match) domain Ribbon.com in June 2021.
How much should I pay for the domain name for my business? How much is too much and how do you measure that?
While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?
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