The Greek fintech startup Viva Wallet & Viva Services has recently made a strategic move by acquiring two exceptional premium four-letter domains, namely Viva.com and More.com. These domain acquisitions represent a significant step forward for the company as they aim to expand and distinguish their business endeavours.
Viva Wallet & Viva Services are part of the larger Viva Wallet Group, which includes subsidiaries such as Viva Services SA, Viva Payment Services, and Vivabank. In December 2022, J.P. Morgan invested in the company, acquiring a 48.5% stake and injecting a substantial €100 million in cash into the business.
Haris Karonis, the founder and CEO of the company, took to LinkedIn to announce this development, highlighting that Viva Wallet and Viva Services are now entering “a dynamic new phase as separate entities.”
Viva.com will play a pivotal role in facilitating payments across 24 European countries. This domain is controlled by the company’s founders and majority shareholders, Haris Karonis and Makis Antypas, who hold 51.5% of the shares together.
More.com will be used to provide online services, initially catering to eight countries, transitioning from its previous operation under Viva.gr domain. This domain is wholly owned by its two founders.
One notable decision made by the company is the choice to use 4-letter domain names for these pivotal aspects of their business. According to Mr. Karonis, “size matters” in the domain world, and these concise, easily recognisable domains hold numerous advantages. They enhance the credibility of the businesses, make it easier to attract followers, and are highly memorable.
To strengthen its online presence further, the company acquired the local country extension domain More.gr from a Greek advertising company. Both Viva.com and More.com were initially registered in 1994. While More.com was acquired in March 2023, Viva.com potentially became part of their portfolio in March 2022.
Viva.gr, now More.com, has evolved into the most comprehensive ticketing platform in Greece and beyond. With a network of over 3,500 partners, a staggering 220,000+ productions, and more than 34 million tickets sold, the newly acquired premium domains are set to play a crucial role in the continued growth and success of the company. The acquisition of these domains signifies their commitment to reaching new heights and solidifying their position in the market.
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