In today’s digital age, a business’s online identity is paramount to its success. With over 1.13 billion websites on the internet and counting, it is increasingly challenging for startups to secure their perfect spot on the web. Many first-time entrepreneurs lack the knowledge and experience to understand the importance of domain names as brand assets. Combined with a potential lack of budget and uncertainty about the business’s survival, startups often launch with a compromise domain name that does not accurately reflect their brand vision.
As those brands grow and prove their concept, they realise the critical role that the right domain can play in their success. Issues that are often experienced with compromise names include brand fragmentation, confusion, trust and credibility issues with clients and business partners, ineffective marketing and advertising, and cyber security risks.
In this table, we showcase these successful businesses and share their inspiring stories.
company
initial domain
challenges
new domain
price
story
Tesla
teslamotors.com
The old domain limited the brand's scope to just "motors" and did not reflect the company's broader focus on energy and sustainability.
tesla.com
$11M
Chime
chimebank.com
The old domain restricted the company's branding to just "banking," which could limit its ability to expand its offerings beyond banking services.
chime.com
NA
Zoom
zoom.us
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
zoom.com
NA
Jamba
jambajuice.com
The old domain emphasized only one of the brand's product lines (juice), which could have limited its ability to expand its offerings beyond beverages.
jamba.com
NA
ALL / Accor Live Limitless
all.accor.com
The old domain was too complex and not easy to remember, which could have affected the brand's visibility and recognition.
all.com
NA
Mural
mural.ly / mural.co
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
mural.com
NA
Rapchat
rapchat․me
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
rapchat․com
NA
Uber
ubercap.com
The original domain limited their growth potential in the ride-sharing market as it emphasized their cab service.
uber.com
2% stake in the company
Facebook
thefacebook.com
The original domain was too long and difficult to remember, which made it challenging to build brand recognition.
facebook.com / fb.com
$200K / $8.5M
Drop
massdrop.com
The original domain was too specific, as it only focused on their original product offering of group buying.
drop.com
NA
AHEAD
thinkahead.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
ahead.com
NA
Front
frontapp.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
front.com
NA
Linktree
linktr․ee
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
linktree.com
NA
Fonoa
fonoatech.com
The original domain was too technical, limiting their brand appeal beyond a niche audience.
fonoa.com
NA
Plaid
plaid.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
plaid.com
NA
Spline
spline.design
The original domain name was not a .com extension, which could have led to confusion and difficulty in accessing it.
spline.com
NA
Geneva
genevachat․com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
geneva.com
NA
Detect
detectnow.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
detect.com
NA
Copecart
copecart.com
cope.com
NA
Clubhouse
joinclubhouse.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
clubhouse.com
NA
Ribbon
ribbonexperiences.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
ribbon.com
NA
Structure Studios
structurestudios.com
The original domain was too specific to the studio aspect of the brand, limiting its appeal to other offerings.
structure.com
NA
Bubble
bubble.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
bubble.com
NA
Mote
justmote.me
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
mote.com
NA
Sushi
sushiswap.fi
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
sushi.com
NA
Forge
forgeglobal.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
forge.com
NA
Capsule
capsulecares.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
capsule.com
NA
Kane
kanecommunications.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
kane.com
NA
OpenSea
opensea.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
opensea.com
NA
Scan
nationalmrIscan.com
Difficulty in remembering and typing the original domain name.
scan.com
NA
Radar
radar.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
radar.com
NA
Panther
panther.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
panther.com
NA
Waiv
waivvaluation.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
waiv.com
NA
Gpool
gpool.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
gpool.com
NA
Opportuni
opportuni.co.uk
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
opportuni.com
NA
Montane
montane.co.uk
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
montane.com
NA
Atoms
wearatoms.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
atoms.com
NA
Carrd
carrd.co
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
carrd.com
NA
Phylum
phylum.io
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
phylum.com
NA
Stoggles
wearstoggles.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
stoggles.com
NA
Fiton
fitonapp.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
fiton.com
NA
Databook
trydatabook.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
databook.com
NA
Grain
grain.co
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
grain.com
NA
Republic
republic.co
Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.
republic.com
NA
Bread Finance
breadfinance.com
bread.com
NA
Dropbox
getdropbox.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
dropbox.com
$300K
Upside
getupside.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
upside.com
NA
Deel
letsdeel.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
deel.com
NA
Resolution
resolutiongames.com
The old domain includes the descriptive word " games ", which could limit the perception of the company's offerings.
resolution.com
NA
Bux
getbux.com
Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.
bux.com
NA
A premium domain name can make all the difference in building a successful brand. If you want to take your business to the next level, consider investing in a premium domain name. Contact us today for more information and assistance in finding the perfect domain for your brand.
While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
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