In today’s digital age, a business’s online identity is paramount to its success. With over 1.13 billion websites on the internet and counting, it is increasingly challenging for startups to secure their perfect spot on the web. Many first-time entrepreneurs lack the knowledge and experience to understand the importance of domain names as brand assets. Combined with a potential lack of budget and uncertainty about the business’s survival, startups often launch with a compromise domain name that does not accurately reflect their brand vision.