BUX is an Amsterdam-based startup that lets people invest in shares and exchange-traded funds (ETFs) without paying a commission. The company has recently raised $80 million to expand its neobroker platform and invested in the Exact Brand Match domain name BUX.com.
Before securing BUX.COM the business operated on GetBux.com – a common choice for startups before they establish themselves and prove their concept. Many entrepreneurs start on compromise names and later upgrade to an exact brand match.
Being in the fintech industry, trust and credibility are of paramount importance for startups like BUX not only from a branding perspective but also for the security of their clients’ financial information. BUX has outperformed the task by not only upgrading to an exact brand match domain but also acquiring a three-letter one. Three-letter .com domains hold significant value because of their rarity and high demand. They are also short and easy to remember.
The company has also secured bux-c.com and bux-x.com for its BUX Crypto and BUX X products. Most successful global brands use the power of domains and maintain portfolios of names that serve different purposes – to protect their brand, as part of marketing campaigns, sub-brands, or products, to appeal to specific audiences, and many others.