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GetBux․com Acquired an Exact Brand Match Domain
By Tsani Gramatikova access_time 1 min read

BUX is an Amsterdam-based startup that lets people invest in shares and exchange-traded funds (ETFs) without paying a commission. The company has recently raised $80 million to expand its neobroker platform and invested in the Exact Brand Match domain name

Before securing BUX.COM the business operated on – a common choice for startups before they establish themselves and prove their concept. Many entrepreneurs start on compromise names and later upgrade to an exact brand match. 

Being in the fintech industry, trust and credibility are of paramount importance for startups like BUX not only from a branding perspective but also for the security of their clients’ financial information. BUX has outperformed the task by not only upgrading to an exact brand match domain but also acquiring a three-letter one. Three-letter .com domains hold significant value because of their rarity and high demand. They are also short and easy to remember. 

The company has also secured and for its BUX Crypto and BUX X products. Most successful global brands use the power of domains and maintain portfolios of names that serve different purposes – to protect their brand, as part of marketing campaigns, sub-brands, or products, to appeal to specific audiences, and many others.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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