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Greenlight Planet rebrands as Sun King following plans to expand its market presence
By Tsani Gramatikova access_time 2 min read

Sun King is Africa’s and Asia’s leading supplier of solar energy solutions for off-grid residences. Last month, the company raised $260 Million, led by General Atlantic’s BeyondNetZero, to fund a geographical expansion.

The new funding comes not so long after Sun King’s rebrand. The company was founded in 2007 under the name Greenlight Planet and used Sun King as a name under which its products have been sold. 

With the rapidly growing number of customers and expanding product line, the rebrand to Sun King was a natural choice for Greenlight Planet. The name was already familiar to customers already know and trusted it and highlights the company’s ambition to become a global leader in the sector. Sun King has invested in the exact brand match domain name to further secure its brand, increase organic type-in traffic, and improve marketing effectiveness.

This investment in Sun King marks an incredible inflection point for the global off-grid solar industry. Over the last 15 years, we have delivered solar energy and light to over 82 million people, enabling kids to study for school, helping entrepreneurs run small businesses, and allowing families to power their lives, free from the danger and high cost of kerosene lanterns. This landmark investment allows us to continue scaling our technology, service, and financing capabilities so we can meet the needs of the next billion energy consumers.

T. Patrick Walsh, Co-Founder & CEO of Sun King

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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