Launched in March 2020, Clubhouse is an audio only chat app that went widely popular over the course of 2021. The app was initially available to iPhone users only, with an invitation from exiting members. Whether it was the pandemic and people finding new ways to pass time, the exclusivity factor or a combination of both – fact is the app went widely popular with over 34 million downloads a year from launch.
Clubhouse initially operated on JoinClubhouse.com. There was another Clubhouse at the time – a software development company on Clubhouse.io. The exact brand match .com was owned by Reflex Publishing Inc.
In April 2021 the app closed a Series C round at a $4 Billion valuation and shortly after it appeared they have invested in Clubhouse.com. The business that failed to secure the .com rebranded to Shortcut.com.
Domain name upgrades and rebrands are very common when companies launch a new business on a compromise domain name – the world is too small for two brand with global ambitions sharing a name!