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DevSecOps Startup Phylum Secures Phylum․com
By Arnaud PETIT access_time 1 min read

Phylum is an early stage startup that helps companies defend their systems by identifying risk across the entire software supply chain to stay ahead of cybersecurity threats and emerging attack vectors.

Led by Aaron Bray, co-founder and CEO, Phylum applies machine learning, deep analytics, and static code analysis to to provide a complete picture of open-source risk.

The name «phylum » is a dictionary word with meanings in zoology and linguistics. We couldn’t find which was the inspiration behind the brand name, though we could guess it was likely the linguistics term, given the description of Phylum’s mission – « Defend your system beyond known software vulnerabilities ».

The business initially launched on the .io domain extension, a common choice for tech startups. They raised $4.5M in mid 2021. As is the case with many brands after they test their idea on a wider market, Phylum invested in their exact brand match .com name (thanks to Jamie Zoch for spotting the upgrade!).

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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