folder Filed in Domain upgrades Enters the Global Scene with a Bang Securing
By Kristina Mišić access_time 2 min read

Wondering what kind of story is behind the domain name? Here is a story about a brand that owns this domain.

Sushi is building a comprehensive DeFi ecosystem with AMM, leverage & margin trading platform, token launchpad and NFT artist platform. The project stands as one of the top 10 DeFi protocols and the second-best decentralized exchange in the Ethereum network. Data from CoinGecko shows SushiSwap with roughly $382 million in 24-hour volume. SushiSwap reported more than $13 billion in monthly volume for January, according to data collected by The Block Research.

The company started with the domain name In February 2021, a venture capital company Future Fund announced that it acquired the domain name on behalf of SushiSwap.

In the announcement, Future Fund noted that the simplicity is an improvement, saying, “A strong domain will greatly increase internet traffic and exposure to the sushi brand.”

According to Delong and core contributor 0xMaki, the timing of the investment couldn’t have been better. In Sushi’s 2021 roadmap reveal, the team made a point to highlight the expanded set of services and products that they’re aiming to offer, including a cross-chain decentralized exchange, a lending solution called BentoBox, and a full decentralization of protocol governance. No surprise this crypto-focused venture firm clearly wants to take full advantage of everything domain names have to offer for their forthcoming new projects!

While the terms of the purchase were not revealed, the domain is a hot property that has previously been listed for between $600,000 and $1.5 million, according to various domain sales sites.

The team had been considering “” and “” as alternatives to move away from the “Swap” label given the expanded purview of the project, but FutureFund approached in the midst of these conversations to offer the .com domain.

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.