Have a look at how they announced their domain upgrade.
According to WHOIS, the domain was previously owned by Fidelity National Information Services Inc., (FIS) an American Fortune 500 company that specializes in a wide range of financial services. Before FIS came into possession of this domain, it was owned by the multinational company SunGard Data Systems Inc.
It seems that Front made an excellent move by investing in an EBM domain. In this way, they own their brand name and had snatched it before anyone else did. Front.com is not something that you easily forget, right?
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.