Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless. The business was launched in 2012. Today Compass is the largest independent real estate brokerage in the US.
In February 2015, the brand upgraded its domain name from UrbanCompass.com to the EBM (Exact Brand Match) Compass.com. The transaction was private so we don’t know the investment made towards securing the matching domain name but Compass.com was listed in an auction back in 2013 for US$ 1 Million.
“Compass is a simpler, more universally memorable brand name that speaks directly to the connection between people and technology that is so central to what we are building”
-Matt Spangler, Head of Marketing and Creative for Compass.
“While the coronavirus pandemic initially pushed Compass to lay off 15% of its workforce, it soon led to a sharp increase in housing market demand, as Americans sought larger living spaces for the work-from-home era.“