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From to to
By Tatiana Bonneau access_time 2 min read

In the early 2000s, the landscape of social media was vastly different from what we know today. It was a time marked by innovation and the birth of platforms that would later revolutionise how we connect online. Amidst this digital revolution, on February 4, 2004, a young Mark Zuckerberg launched a site that would become a global phenomenon.

The platform started under the name “TheFacebook”, originally located at Recognizing the need for a shorter and better domain name, the company dropped the ‘The’ from its name after purchasing the domain name in 2005 for $200,000. The name used to belong to About Face, Corp. at the time.

And if you think that’s a lot to invest in a domain, think again. In 2010, Facebook bought the domain name from the American Farm Bureau Federation and paid $8.5 million for it, which is 42 times more than the company originally paid for

When asked in 2009 by a TechCrunch interviewer what he might do differently today if he knew any better, CEO Mark Zuckerberg said he “would get the right domain name”.

But Zuckerberg didn’t stop there. Similar to many entrepreneurs who discover the power of a good name, he has acquired many other top brand assets since –,,, – just to name a few.

The remarkable journey of Facebook, from a fledgling startup to a titan of the tech world, is a story of technological innovation but also one of strategic branding. The evolution of its domain names from to the sleeker, and ultimately to the succinct, is a testament to the company’s understanding of the power of strategic domains in the digital age. 

In 2010, Facebook bought the domain name from the American Farm Bureau Federation and paid $8.5 million for it.

A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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