folder Filed in Domain upgrades Improves Trust and Security with
By Kristina Mišić access_time 1 min read

Plaid is a fintech company based in San Francisco that makes the digital infrastructure linking financial data from people’s bank accounts to the apps they use to manage their money.

Launched in 2012, the company started out on the domain name and they upgraded to the EBM (Exact Brand Match) in December 2013. Considering that the number of people that have access to high-quality financial products has massively increased, this was a smart move by Plaid as it guarantees more trust for their brand. According to TechCrunch, Plaid is valued at around $13.4 billion (April 2021.).

Most consumers now believe that living their financial lives online is the new normal, and we’ve also seen another inflection point in the number of companies building digital-first financial products.

Plaid CEO Zach Perret

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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