On 29 April, 2019, Massdrop unveiled its rebrand to Drop. The company smartly acquired the exact brand match domain name Drop.com. Massdrop.com now directs to Drop.com, and they also managed to secure the @Drop Twitter and Instagram handles.
“The name Massdrop originated when we were just a group-buying site, but we are so much more than that now – and you are anything but “mass.”
Steve El-Hage, CEO of Drop
“This new brand reflects how we’ve evolved since our beginnings in 2012, from group-buying site to commerce platform and now, a product company made possible by your deep commitment to passions.” shares Steve in the company blog.
Along with the rebrand, the company added more products to its offering.