folder Filed in Domain upgrades
Side Real Estate Emerges as the New Owner of Highly Sought-After Domain
By Tsani Gramatikova access_time 2 min read

Side Real Estate is a brokerage platform established in 2017 by Guy Gal, Edward Wu and Hilary Saunders with the belief that traditional brokerage models do not fully support and value real estate agents. The company has attracted over $300 million in funding and is valued at $1 billion, having facilitated over $5 billion in annual home sales through its partners.

Side is a different type of brokerage because we’re not a brand, we’re a platform. That means we’re invisible, we’re white label, so consumers, buyers, sellers never actually interact with the Side Real Estate brand itself. We want agents to stand apart as opposed to all resemble each other because that’s what allows them to actually service clients in the best way and win clients in the most efficient way.

Guy Gal, founder of Side Real Estate for Real Trends

The company’s platform has been operating on for a considerable amount of time. Meanwhile, the desired domain name was being utilized as the digital store for SIDE, an acclaimed audio supplier with branches in London, Los Angeles, and Shanghai. SIDE specializes in providing audio services for the gaming industry, working on well-known titles such as Hitman, Lego Star Wars, and The Witcher.

In 2021, SIDE transitioned from to, and finally became available. Side Real Estate seized the opportunity and became the new owner of the highly sought-after four-letter, single-word .com domain.

Four-letter, single-word .com domains are considered some of the most valuable and exclusive digital assets available.

The acquisition of the sought-after domain name, allows Side Real Estate to simplify its online presence by dropping the “Inc” suffix, an abbreviation of incorporated. The new domain name helps further differentiate the platform from the Side Real Estate brand and creates a desired “white label” solution, enabling agents to showcase their unique strengths and offer unparalleled service to clients, ultimately allowing them to stand out and win more business.

While it may be tempting to save money by opting for a cheaper, compromise domain name, the potential loss in terms of brand recognition and revenue should not be underestimated. Investing in a premium domain name is a smart business move that can pay off in the long run. Contact us to learn more about our premium domain options and how they can help your business grow.

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