Founded in 1997, Gem Shopping Network is a leading platform for selling fine jewellery and coloured gemstones in the United States. The company connects with its customers through an interactive TV network broadcast via satellite, cable, and the internet.

The brand operates and owns the exact brand match domain name GemShoping.com. The choice of words in the GemShoping brand name is self-explanatory and clearly shows the company’s activities. The exact brand match domain name further improves SEO, facilitates easier brand recall, and enhances trustworthiness. While descriptive domain names effectively communicate a company’s services, they can become restrictive as the business expands and begins offering a broader range of products or services.  

Gem Shopping Network has recently obtained the valuable premium domain name Gems.com. The reason behind this acquisition is still being determined as there is no official statement from the company, and the prestigious address currently displays a holding page rather than directing to the new owner’s main website. One reason behind a company’s decision to invest in multiple domain names is for creative endeavours, such as marketing campaigns, product promotions, and sub-branding, which may be the case for Gem Shopping Network. Having multiple domain names can also offer an extra layer of security for the business, protecting against potential risks.

Regardless of the motivation behind their decision, we extend our congratulations to Gem Shopping Network for their excellent investment. Such a move demonstrates a commitment to growth and progress, and we look forward to seeing the positive impact this will have on the company’s future success.

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