Overview
Padel combines elements of Tennis and Squash and is typically played by two players on a smaller, enclosed court surrounded by glass and metal walls. The court is roughly one-third the size of a tennis court. The ball may bounce off any wall but must only touch the ground once before being returned. Points are scored when the ball bounces twice in the opponent’s area. Padel is a fast-paced, easy-to-learn sport, making it enjoyable and addictive to play. It uses a short, perforated racquet with no strings and a low-compression tennis ball, and the service is performed with an underhand motion.
Quick stats by Tennis Creative
Padel is rapidly gaining popularity worldwide, boasting over 25 million players across 90 countries. “Padel” is searched 968,000 times monthly worldwide, with Italy being the leader in online interest accounting for 180,000 monthly searches. Additionally, there are 60,700 monthly searches for “padel rackets” globally.
The global demand for padel rackets is significant, with 60,700 monthly searches for “padel rackets” on average. The UK’s monthly search volume for “padel rackets” is 2,200.
Marketing approach
With the growth of social media, relationship marketing has become a crucial aspect of the sports industry. Brands are shifting their marketing focus towards establishing long-term customer relationships rather than just a one-time transaction. Relationship marketing aims to foster customer loyalty and create lifelong customers. Understanding customers and maintaining strong relationships over time is essential for a business’s long-term success. Domain names play a vital role in creating an effective marketing strategy, so we have compiled a list of top padel racket brands and their domain choices. We will briefly examine some of the names on the list that caught our attention.
Namepicks
Cartri
Cartri was established 22 years ago by its current CEO, Antonio Martins from Portugal, and named after his daughters, Carlotta and Trini. Initially, Cartri manufactured sports socks for itself and other brands. After working with padel companies, Antonio helped a friend create a brand for his padel business. Still, the friend ultimately abandoned the project due to the difficulty of starting a brand from scratch.
Determined to pursue his entrepreneurial dreams and passion for padel, Antonio utilised the work he had done so far for the industry to start producing padel rackets, clothing, and accessories under the Cartri brand.
Cartri has risen to become a renowned padel brand in 27 countries in just under seven years. Its padel rackets are highly regarded due to their advanced technologies.
We are an atypical brand. We do not seek at all costs to reduce costs at the expense of quality. We produce our rackets in Spain, unlike many brands that produce in China. We rely on the quality of the materials, and on top after-sales service. We only have 3% breakage in our palas, which is very difficult to achieve. This is why we are called “the blue mountain of padel”. We are not the tallest or the tallest mountain, but we are a different mountain.
CEO and Founder Antonio Martins for padel-magazine
Given its long history, it is no wonder that Cartri has invested in the exact brand match domain name, Cartri.com, a common practice among successful global brands to establish trust and authority.
Royal Padel
Royal Padel Sportsystems, established in 1991, is a top and well-respected brand in the Padel racket market. In its early days, it offered just three wooden rackets but quickly moved to incorporate rubber and other materials and added modern features. Currently, the Royal Padel padel rackets are used by the most experienced players in the industry.
Two-word brand names are typically made up of a combination of powerful keywords. The name “Royal Padel” effectively conveys the company’s prestige and offerings. It’s worth noting that in the United Kingdom, the use of the terms “royal” or “royalty” in the name of a corporation, company, or product requires prior approval from the appropriate regulating body due to concerns that the public may be misled.
Royal Padel reinforces its royal status by owning the exact brand match domain name RoyalPadel.com, indicating a commitment to maintaining its prominent position in the industry and its success.
Wilson
Wilson Sporting Goods is a renowned American sports equipment manufacturer based in Chicago, Illinois. Established in 1913 as a meat packing company Swarzchild and Sulzberger subsidiary, it was initially known as Ashland Manufacturing Company. However, the company was relaunched in 1914 as Wilson Sporting Goods, named after its president Thomas E. Wilson.
Thomas approached his business with a unique perspective, working closely with sporting champions to develop racquets tailored to their specifications. These “celebrity editions” proved to be hugely successful, with the leather handle wrap from 1935 revolutionising tennis racquet design and offering players greater control. Wilson’s partnership with tennis champion Jack Kramer in the 1950s solidified the company’s approach to this innovative business model. The Jack Kramer Autograph model, developed by Wilson and Kramer in 1949, became one of the best-selling racquets of all time.
Wilson has been part of the Finnish multinational company Amer Sports since 1989 and is now owned by Chinese company Anta Sports since 2019. The company offers a range of equipment for various sports, including padel, baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball, and volleyball. Their padel racquets suit players of all levels, from beginners to professionals.
We have a purpose: Empower every human to live like an athlete.
Wilson Sporting Goods
In addition to its own brand, Wilson also owns Atec, DeMarini, EvoShield, Louisville Slugger, and Luxilon, providing sports equipment and protective gear for baseball, lacrosse, softball, and tennis.
With a rich history spanning over 100 years, Wilson has effectively established its digital presence, securing the exact brand match domain name Wilson.com. According to Whoxy, the company has owned the domain for 28 years, along with more than 140 other domains.
Businesses often choose to acquire multiple domain names for various reasons. Multiple domain names can enhance marketing strategies, boost SEO, and safeguard against potential legal issues.
Starvie
Starvie is a Spanish sportswear company that was founded in 2002. The company sells padel bats, padel tennis apparel, and accessories. Since 2009, Starvie has been a part of the Oteador group, which specialises in padel tennis projects such as the design and construction of padel tennis courts, as well as the management of padel tennis clubs and padel tennis schools.
Oteador also acquired Rumbo Sport, a sports and social events organiser founded in 1994 and 2009. The combination of the three companies elevates Oteador to the forefront of the padel tennis industry.
Earlier today, it was announced that Starvie and Japanese brand Asics are teaming up. The collaboration between the two brands is a long-term project, meaning that Starvies’ top players, such as Javi Garrido, Bea Gonzalez, and Coki Nieto, will now wear Asics equipment.
You can see Starvie mean business by looking at their domain name choices – the brand has secured Starvie.com, an exact brand match name with the global .com extension.
Babolat
Babolat is the world’s oldest tennis company, founded in 1875 by a family business. The company began by using a natural gut to make racquet strings and quickly became the leader in all aspects of racquet-sport equipment, including frames, strings, shoes, clothing, balls, grips, accessories, and bags. Babolat also offer tools for racquet preparation professionals. Babolat’s commitment to innovation and player support has made it a favoured brand among champions at prestigious badminton, tennis, and padel competitions.
In 1994, they expanded from just string production to full racquet manufacturing and sales in Europe, followed by Japan and the United States. Babolat’s racquet sales skyrocketed in North America and Europe, and they continue to lead the industry with their connected sports technology, including the launch of a connected tennis racket in 2014 and a wrist-worn tennis wearable with PIQ in 2015. The Babolat Pop sensor is widely used globally.
We have been in the market of tennis since 1875, with the strings, so we are the oldest brand in tennis, and we are one of the newest in rackets, where we have been working since 1995 and in Spain since 1996-97. It’s a long story in tennis.
Eric Babolat, Owner and CEO, Babolat
Babolat has invested in the exact brand match Babolat.com thus making the most out of their marketing across channels and avoiding security risks.
Highlights
The majority of the Padel Racket Brands on the list (26 out of 32) operate on the .com extension. .com is the most well-known and widely recognized domain extension, so using it can help a company establish credibility and increase trust with potential customers.
The .net domain is used by 2 companies and is a generic top-level domain (gTLD) initially intended for network-related organisations but now widely used by businesses and individuals.
18 entries operate on exact brand match domains. An Exact Brand Match (EBM) domain name is the most intuitive choice for your existing and future customers, business partners, and investors when they look for your brand online.
2 companies use a dash in their name, which can be challenging to remember and may cause confusion.
While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.
branding brands business domain domain name domain names domains naming padel rackets
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