folder Filed in Rebrands
Portal Evolves into Copilot, Secures $10 Million to Bring Innovative Digital Customer Experiences to Service Businesses
By Monica Stankova access_time 2 min read

Copilot is revolutionizing the way services businesses operate and grow, offering a comprehensive platform designed to streamline the client experience. The platform includes built-in support for messaging, payments, file-sharing, and help centers, and also a comprehensive API for automations and custom apps. This makes Copilot an ideal choice for businesses looking to streamline their operations and provide their clients with a seamless and personalized experience.

Recently, the company changed its name from Portal to Copilot to reflect its mission of serving as a reliable and knowledgeable co-pilot for businesses looking to navigate the digital landscape. The rebrand matches in time a recent $10 million Series A funding round led by YC Continuity and Lachy Groom. The investment will be used to expand the Copilot team, particularly on the engineering and product development side, in order to build a “Shopify-like” app store specifically for the services business.


While we focused on building a great core product for the first two years, future years will focus on expanding our platform. Thousands of technology-enabled service companies, including marketing agencies, financial services firms, consulting firms, law firms, and various types of startups, run on Copilot. 

Marlon Misra, Co-founder and CEO at Copilot

The company formerly used joinportal.com as its domain name before rebranding as Copilot. Аdding descriptive words in the domain name can confuse the target audience and hinder brand recognition and trust.

The acquisition of Copilot.com marks a significant turning point in the company’s expansion plan, showcasing their commitment to the new brand and setting the foundation for continued growth and success.


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