brands Archives

Worlds Most Valuable Brands 2021 and the Domain Names They Choose for Their Brands

Overview Visual Capitalist, founded in 2011 by Jeff Desjardins, creates and curates visual content focusing on the newest business and investment trends. The platform has gathered the 100 most valuable brands in 2021, determined by companies’ financial value and contribution. Despite the pandemic’s severe impacts, the world’s most valuable brands have increased in value by […]

Global Edtech Unicorns and Their Domain Choices

Overview Technology is everywhere, even more now when the pandemic forced us to step outside our comfort zone and rethink how we work, socialize, and deliver impact. The COVID-19 epidemic has increased the demand for education to undergo a digital transition, driving many educational institutions to move online. The value of EdTech is not just […]

2010-2020 a Decade in Domains part 6 - Generation Alpha of Brands

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

How are the world’s most famous brands reacting to COVID-19?

And why we are here to applaud them.

The power of purpose: Getting to the heart of branding during the coronavirus crisis

What great brands do.

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