Branding tips

Brands, is it time to say goodbye to social media?

Recent privacy scandals, algorithm changes, censorship across social media giants raised red flags for many brand owners. Is Bottega Veneta’s move a reaction to that? Here are some opinions from the fashion and entrepreneurial world.

What is brand equity and why it matters

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

Which fast-growing startups didn’t take branding seriously in 2020

There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]

What is the most valuable domain name?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

What happens when your brand name is caught in a controversy?

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

We asked 9 entrepreneurs how has COVID-19 affected their business, here's what they said

Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.

What makes premium domain names strategic assets?

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability. So how are premium domain names strategic assets?

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

How to choose the right brand name and get it registered as a trademark?

It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

Online brand: How to find your authentic voice?

How to define your authentic brand voice and stand out.

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