SB RSSChoosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.
Mistakes are a natural part of running a business, but your domain name doesn’t have to be one of them.
Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.
Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.
As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.
Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.
Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.
