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When it comes to digital transformation, are you a leader or a laggard?
By Kristina Misic access_time 3 min read

Did you know Market analyst IDC predicts that by 2023 60% of the G2000 companies will have a digital developer ecosystem, and half of those enterprises will drive 20% of digital revenue through their digital ecosystem? In business, that means there’s an urge to bridge a gap here between the leaders and the laggards. How do you position your company to take the best advantage?

We recently came across the study called Six habits of digital transformation leaders, and, considering that digital transformation is the integration of digital technology into all areas of a business, we have decided to pick the most interesting quotes that will make you think: Are you a leader or a laggard?


“Companies are focused on creating cultures of innovation and continuous learning to encourage their workforces to retrain, reskill and change the way they work.”

Kamran MalikEY, Global People Advisory Services Learning & Digital Engagement Leader

Now technology is amplifying this principle: customers today not only have higher expectations, but also a much wider range of products, services, companies and brands to choose from. 

Jim Little and Savi Thethi | Six habits of digital transformation leaders

“In the old days, where you would just take the package and implement it to the best of your ability, you wouldn’t care about what the customer thinks. Now, it’s more centered around the experience that you’re trying to drive and the brand that you’re trying to be known for as a company.”

 Jim P. Little, EY’s Global Microsoft Alliance Lead and Americas Technology Strategy Lead

“Organizations are deliberately connecting their business strategy and workforce strategy (through capacity, capability, composition, cost) and are building agile organizations and teams in order to drive competitive advantage.”

EY Global PAS Workforce Consulting Leader, Liz Fealy

Developing and deploying innovative digital technology at scale today is crucial to business success. It allows companies to be more nimble, to challenge sector boundaries, and deliver better customer outcomes.

Jim Little and Savi Thethi | Six habits of digital transformation leaders

“The largest companies use data to learn by the second, and they get smarter by the second. This has all kinds of implications in terms of efficiency, cost savings, and customer experience. It’s the only way to move forward. In the 21st century, you can’t really survive as a business without really using data.”

EY’s Global Consulting Data and Analytics Leader Beatriz Sanz Sáiz

The very best leaders are courageous. The very best companies are currently experiencing the most positive outcomes from digital transformation. To keep pace with change and create long-term value, businesses should aim to emulate the transformation leaders – not the laggards. Which one are you?


We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.