Everyone needs inspiration from time to time, right? That’s why we’ve collected 12 fantastic quotes that can provide you with invaluable insights about branding. We hope you enjoy them (we certainly do).
Anyone can have a Web site. And today, because anyone can … anyone does! So how do you know which sites are worth visiting, which sites to bookmark, which sites are worth going to more than once? The answer: branding. The sites you go back to are the sites you trust. They’re the sites where the brand name tells you that the visit will be worth your time — again and again. The brand is a promise of the value you’ll receive.
Tom Peters, co-author of In Search of Excellence — the book that changed the way the world does business | Source
Good branding is, in itself, an endless source of free advertising.
Investing in your brand intentionally, from the beginning, doesn’t just make everything easier along the journey, you will absolutely grow faster, demand higher valuations, and most importantly — deliver more value to the world.
If you have a strong branding for your business, people will naturally take note of it much more than they would a business without it. A business that doesn’t really have any cohesive branding isn’t going to stay in someone’s mind for very long.
Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they think of you.
With effective branding you will further become visible to the investors and other stakeholders and be a valued firm. This is one big reason why startups should make branding an important component of their overall business strategy.
Everyone understands the importance of spending money on marketing, advertising and PR but what most people don’t realize is that all of those dollars are being wasted if you don’t have a great brand, or have a brand at all.
Branding starts with customers. Customers find out about the brand much like the way they get to know someone. It’s the first impression and the first few exchanges that get them intrigued about the brand.
The actions you take in the first half of 2021 will have a disproportionate impact on how your business slingshots out of the pandemic. This isn’t a moment to be cautious or play it safe. This is a moment to be bold.