SB RSS2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability.
What is Brand equity by definition? Why does it matter?
How to define your authentic brand voice and stand out.
Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]
Color is a component that makes an influence, as is design and branding.
Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be “the thing” that helps you pave the way.
It’s Friday 13th, and you know what that means: if you aren’t a party breaker, you won’t walk underneath a ladder and you will stay out of the way of any black cats. Since your potential clients are already in the mood, you may as well hop on the bandwagon and use this day to grab the attention of a wide audience and promote your brand, sales, and products or services. If you’re looking for ideas, these 13 marketing strategies will do the trick.
