Nreal Becomes Xreal, Looking to Wider Horizons in its Global Journey

Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.

Cliverse Media's All About Cats Transforms into, a Global Hub for Cat Lovers and Care

Cliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as The change is a reflection of the site’s dedication to providing cat enthusiasts with the most in-depth and reliable information on feline care, behaviour, health, products, and much more.

Driving Innovation and Connectivity: Gilbarco Veeder-Root Retail Solutions Transforms into Invenco by GVR, Securing

Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to  Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.

Ovo Energy Simplifies Its Name And Rebrands To Ovo Because ‘Energy Is Changing’

Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”

Raytheon Reinvents Itself for the Digital Era with a Rebrand to RTX.COM

Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM

Adfenix Unleashes its Full Potential as Realforce

Adfenix, the real estate marketing company, is rebranding to Realforce. The rebrand serves as a strategic move designed to better encapsulate the business’ evolving suite of services and its broader market perspective.

Outgrowing the Name: FinancialForce Rebrands to Certinia to Emphasise a 'Single Source of Certainty'

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform. 

Bookaway Group Consolidated Its Brands Under a New Name - Travelier

In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier. This consolidation reflects the company’s dedication to providing a seamless and unified experience for travellers and suppliers alike, making it easier than ever to navigate the often fragmented ground and sea sector of the travel industry.

KAR Global Rebrands to OPENLANE Highlighting Transformation into Asset-Light Digital Marketplace with Customer-First Commitment

KAR Global, a leading provider of used vehicle remarketing services, has announced its rebrand to OPENLANE. The rebrand reflects the company’s transformation into a more asset-light digital marketplace and signals a commitment to a customer-first approach. The consolidation of platforms, offerings, and operations under the OPENLANE brand will help accelerate innovation and simplify the customer […]

Enhancing Engagement and Profitability: The Launch of Max"

Warner Bros. Discovery has invested in the premium exact brand match domain,, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.

Liberty Charge Rebrands to Believ to Better Reflect its Mission ‘Cleaner Air for All’

Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.

CafeMedia and AdThrive Transform into Raptive, a New Kind of Creator Company

In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering  creators into enduring global brands and thriving businesses. 

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