Portal Evolves into Copilot, Secures $10 Million to Bring Innovative Digital Customer Experiences to Service Businesses

Copilot is revolutionizing the way services businesses operate and grow, offering a comprehensive platform designed to streamline the client experience. The platform includes built-in support for messaging, payments, file-sharing, and help centers, and also a comprehensive API for automations and custom apps.

Calero-MDSL Rebrands to Calero to Reflect Focus on Simplicity and Strengthen Leadership in TEM Software Market

Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.

Rebranding to Fortra: Elevating HelpSystems' Cybersecurity Solutions to the Next Level

HelpSystems, a leading US-based security software company, has announced its rebranding to Fortra. The new name reflects the company’s recent pivot towards cybersecurity, and its mission to provide comprehensive cyber defense solutions to global customers.

Fintech Company LenderClose Has Announced a Rebrand to Coviance to Support its Accelerated Growth and Strategic Vision 

Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance.  Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale. 

World Archives Transforms Into a Next-Generation Family History Platform and Rebrands as Storied

Formerly known as World Archives, the industry-leading archive of historical newspapers is now known as Storied, the next generation of family history.

From Restrictive to Resilient: The Impact of Rebranding on Business Growth - The Rise of from the Ashes of daPulse

Today, we will take a look back at one of the most notable rebranding successes in corporate history – the transformation of daPulse into The company’s rebranding efforts helped to reposition the brand and drive significant growth, making it a prime example of how rebranding can be a powerful tool for companies looking to expand and evolve their business.

TeamApt rebrands to Moniepoint: Establishing a Trusted and Reliable Brand in the Digital Financial Services Industry

In August 2022, Moniepoint raised $50M in a Series B funding round and was recognized as a top global fintech by CBInsights. The rebranding to Moniepoint reflects the success of its flagship product as the go-to digital banking solution for businesses in Nigeria.

Elevance Health's Journey to a New Name and Stronger Brand Identity

In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.

Scott's Cheap Flights Rebrands to A Reflection of the Company's Dedication to Help People Travel and Experience the World

Scott’s Cheap Flights, founded by Scott Keyes in 2015, began as a hobby after he stumbled upon a jaw-dropping deal on a roundtrip ticket from NYC to Milan. However, as the company evolved and grew, it expanded to offer a comprehensive travel service, including a cheap flight search engine, multiple newsletters, and a forthcoming mobile app.

Outgrowing the Name: Austin Software Rebrands to Howdy to Reflect Expanding Horizons

Founded in 2018, Howdy (formerly Austin Software) specializes in connecting top software engineering talent from Latin America with innovative tech employers in the United States.

Rebranding From AngelList Talent to Wellfound: How a Spin-Off is Fueling Growth and Innovation in the Startup World

AngelList, the online investment platform and venture community, has announced that it has officially spun off its startup employment service, AngelList Talent, into a standalone company called Wellfound. The spin-off allows AngelList to focus on its core business of connecting startups with investors, while Wellfound can expand its mission to connect startups with top talent.

PsiOxus Therapeutics Transforms Into Akamis Bio With $30 Million Investment

PsiOxus Therapeutics is a clinical-stage oncology company that is dedicated to improving the lives of individuals living with cancer through its innovative Tumor-Specific Immuno-Gene Therapy (T-SIGn®) platform.

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