Rebrands

New Identity, Broader Reach: Incentive Solutions and OneAffiniti rebrand to Extu

Incentive Solutions, a leading channel marketing and sales solutions provider, has rebranded to Extu, after its acquisition by Capstreet and subsequent merger with OneAffiniti.

Desktop Rebrands to Webtop: Premium Domain Desktop.com Hits the Market

In late 2023, Larsen revealed the company’s rebrand to Webtop, transitioning to the exact brand match domain Webtop.com.

From Clara Foods to The EVERY Company: A Story of Innovation, Brand Evolution, and Domain Upgrade to Every.com

With the transition to The EVERY Company, the firm secured the domain TheEveryCompany.com, aligning with its new brand identity. Demonstrating a serious commitment to its online presence and brand strategy, in 2023, the company acquired the premium domain name Every.com.

Steps.me Reveals Global Ambitions with Rebrand to Atly.com

In 2023, Steps embraced a new identity, rebranding as Atly, a name derived from the word “atlas”. This rebrand reflects the company’s commitment to broadening its scope and enhancing user experience in discovering global locations.

Suprema ID Rebrands as Xperix, Focusing on Customer Experience and Business Growth

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

LONDI's Rise: How Vidchutia Transformed into an International Fashion Brand

Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.

Domain Upgrade Success: How PickandMix.com Increased Sales and Shaped Customer Perception

The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023.

Tiger Trade's Path to Digital Supremacy with Upgrade to Tiger.com

Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.

2023's Notable Rebrands: Motives Behind Name Changes and Their Impact on Brand Identity

Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.

Ark Kapital Rebrands to Gilion: A Strategic Shift for Global Presence

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

Crestbridge Bahrain Rebrands to Yasira: Transforming Identity for Wider Market Reach

Crestbridge Bahrain, a leading provider of administrative solutions for private capital structures in the Middle East, announced a rebrand in December 2023. The company, known for its comprehensive range of bespoke administrative solutions that enhance operational efficiency and financial performance, changed its name to Yasira. This move reflects the company’s accelerated growth and a revised […]

From TheColdPlunge.com to Plunge.com: Embracing a Wider Scope in Wellness Solutions

The new domain, Plunge.com, eliminates previous limitations, streamlining the brand’s online identity and making it more accessible and memorable to a broader customer base.

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