Rebrands

Ark Kapital Rebrands to Gilion: A Strategic Shift for Global Presence

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

Crestbridge Bahrain Rebrands to Yasira: Transforming Identity for Wider Market Reach

Crestbridge Bahrain, a leading provider of administrative solutions for private capital structures in the Middle East, announced a rebrand in December 2023. The company, known for its comprehensive range of bespoke administrative solutions that enhance operational efficiency and financial performance, changed its name to Yasira. This move reflects the company’s accelerated growth and a revised […]

From TheColdPlunge.com to Plunge.com: Embracing a Wider Scope in Wellness Solutions

The new domain, Plunge.com, eliminates previous limitations, streamlining the brand’s online identity and making it more accessible and memorable to a broader customer base.

WPP Merges Wunderman Thompson and VMLY&R to Form VML, the World’s Largest Creative Company

In October 2023, WPP unveiled a significant transformation in its client services with the merger of Wunderman Thompson and VMLY&R, creating the industry’s largest creative agency under the new name, VML.

LaLiga Tech's Rebrand to Sportian, Opening Global Doors, Surpassing Traditional Sports Tech Boundaries

Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

Rebranding Masterclass: SumoMe's Successful Transition to Sumo.com

Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.

Chime Technologies Unveils Expanded Vision with Rebrand to Lofty

Chime Technologies offers an AI-based platform that helps real estate professionals increase their productivity and accelerate business growth. In November 2023, Chime announced its new identity with a rebrand to Lofty. According to the statement, the rebrand aims to highlight the company’s commitment to delivering AI-powered innovations for the modern real estate professional. As the […]

EmiratesHR Rebrands to Yomly, Unlocking New Global Opportunities

EmiratesHR, a leading cloud-based HR and payroll solution, has announced a rebrand to Yomly. The company has grown from a local solution focused on the UAE market to a multi-national company with clients with thousands of employees in over 50 countries.

Saudi Airlines Catering Rebrands to CATRION, Stepping into a New Era of Growth and Innovation

Saudi Airlines Catering, a business with a rich 42-year legacy, has embarked on a new journey with a rebrand to CATRION.

Brooklyn Org: Empowering Communities Through Rebrand and Domain

The Brooklyn Community Foundation, a notable non-profit organisation dedicated to supporting local communities in Brooklyn, has recently rebranded and invested in the matching web address. The organisation changed its name to simply Brooklyn Org and secured the simpler Brooklyn.org –  a significant upgrade from the longer and less intuitive for users brooklyncommunityfoundation.org.

WooCommerce Simplifies its Name to Woo, Unveiling a More Memorable and Impactful Brand

WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]

Citizen Elevating Its Market Position with Rebrand to Yaspa

Citizen, a UK-based leading provider of payment services, has rebranded to Yaspa. The change comes as a strategic move to reflect the company’s evolving role in the fast-growing world of paytech.

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