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New Identity, Broader Reach: Incentive Solutions and OneAffiniti rebrand to Extu
By Tsani Gramatikova access_time 2 min read

Incentive Solutions, a leading channel marketing and sales solutions provider, has rebranded to Extu, after its acquisition by Capstreet and subsequent merger with OneAffiniti. This is a strategic consolidation of both entities into a unified brand. 

Our rebranding reflects our new shared identity and the continued evolution of our company since the combination of Incentive Solutions and OneAffiniti. We are proud to provide our clients with more comprehensive solutions that we believe will help accelerate their growth.

Steve Prebble, CEO of Extu

The new name, “Extu,” is a nod to the company’s commitment to exponential channel growth, particularly in the mid-market sector, an area emphasised by founder Steve Damerow and echoed by Global Chief Marketing Officer Nichole Gunn. 

It was Steve’s vision to create a game-changing channel, marketing and technology platform, and we always focused on mid-market companies because our competitors tended to forget about them.

 Nichole Gunn, Global CMO of Extu

This rebrand, highlighted by the launch of their innovative, cost-effective program GoTu Grow, caters to the business community’s need for efficient channel marketing solutions. CEO Steve Prebble’s vision for Extu, coupled with acquiring the exact brand match domain, reflects a beneficial strategy to enhance brand visibility, offer impactful solutions, and maintain a trusted, memorable identity in the market.

Incentive Solutions and OneAffiniti rebrand to Extu

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